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Born from a love for the spiritual and divine world (and a good glass of wine), The Drunk Witch is my refreshed branding project for my tarot and divination practice. My practice has developed so much since I began and 'The Pointy Hat' was no longer an identity I felt connected to. The Drunk Witch combines 70s funky, psychedelic style with fun, vibrant patterns to create a playful atmosphere. The main focus of this project was a a brand identity refresh and a social media strategy and content plan.